Regions Covered

✔ Portugal

To maintain a consistently high quality product, XR requires all material to be supplied to the following specifications:

Requirements at a glance

Unique identifier(s):

It’s strongly recommended to use the following structure: MAA-ADV-PRO-020-PT

MAA: Media Agency name’s first 3 letters

ADV: Advertiser name’s first 3 letters

PRO: Product name’s first 3 letters

020: Duration in seconds

PT: Language

Pre/post roll: No
HD/SD: HD
Audio: EBU R.128-2014
Clearance: Optional pre-clearance via Auto Regulação Publicitária, see Clearance for more information. 

Content Layout

For this region a clock/slate is not required

TVC only general.png


File Specification

  Preferred   Accepted
Format XDCAM 1080/50 Apple ProRes 422HQ 1080/50   DNxHD185 1080/50
Container MOV or MXF MOV   MOV or MXF
Video Codec XDCAM 422 Apple Quicktime ProRes 422 (HQ)   DNxHD 185
GOP Long GOP -    
Profile MPEG-2 422P@HL HQ   -
Frame Size 1920x1080 1920x1080   1920x1080
Frame Rate 25 FPS 25 FPS   25 FPS
Scan Type Interlaced, Upper/Top Field First Interlaced, Upper/Top Field First   Interlaced, Upper/Top Field First
Aspect Ratio 16:9 16:9   16:9
Pixel Aspect Ratio Square Pixels (1.0) Square Pixels (1.0)   Square Pixels (1.0)
Video Bit Rate 50Mb/s CBR -   185Mb/s CBR
Chroma 4:2:2 4:2:2   4:2:2
Audio Codec Integer (Little Endian) PCM Integer (Little Endian) PCM   Integer (Little Endian) PCM
Audio Bit Depth 16/24bit 16/24bit   16/24bit
Audio Sample Rate 48kHz 48kHz   48kHz
Audio Bit Rate Uncompressed Uncompressed   Uncompressed

Title Safety

16:9 as per EBU R95-1 (2017)

All graphics, text, and frame composition elements should be placed within the safe title area to prevent key content from being cut off.

safe_areas2.png


Video Levels

All video signals should comply with ITU-R BT.709-5 and video signals should not exceed the specified limits.

Video levels should not exceed 700mV, or fall below 0mv

Luminance (Y) -1% and 103%
(between -7mV and 721mV)
RGB video levels -5% and 105%
(between -35mV and 735mV)


Audio Levels

The loudness level of the programme material must be in agreement with the EBU R128-2014 directive, including the following delivery specifications :

EBU R128-2016

  • Integrated Loudness Program : -23 LUFS
  • Target Level Tolerance : +/- 0.5 LU
  • Maximum True Peak : -1dBTP
  • Maximum Momentary : No Limitations
  • Maximum Short Term Momentary (3 Sec) : -18 LUFS
  • Loudness Range : No Limitations

Note: 'Integrated Loudness' is the definition for the target of the 'Programme Loudness' stated in metres in conformity with EBU Tech 3341.


Audio Channel Configurations

Stereo
Channel # Audio
1 Stereo Left
2 Stereo Right

Subtitles

Subtitles/Closed Captions for the hard of hearing can be added to your commercials for an additional fee. Please get in touch at clientservices.pt@extremereach.com or your local team if you would like more information.


Audio Description

Audio Description (AD) makes content more accessible to individuals who are blind or visually impaired. AD can be added to your commercials for an additional fee. Please get in touch at clientservices.pt@extremereach.com or your local team if you would like more information.


Clearance

Do you need help with clearance or regulatory compliance?

XR's Campaign Services teams can assist you! Please reach out to your local team for more information, additional fees apply.

Auto Regulação Publicitária is the independent advertising self-regulatory organisation in Portugal. They provide advice to advertisers, media agencies and broadcasters to ensure that all commercials adhere to the local advertising codes of conduct. More information can be found on their website.


Other Important Info

Any commercial to air in Portugal must have audio and/or text in Portuguese, failure to do so will result in a rejection.


Ready to go?

Reach out to your local Delivery Team for the next steps

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