Regions Covered
✔ Denmark
✔ Norway
✔ Sweden
✔ Finland
✔ Iceland
To maintain a consistently high quality product, XR requires all material to be supplied to the following specifications:
Requirements at a glance
| Unique identifier(s): |
Denmark: Nielsen Adkode See Other Important Info for more details |
| Pre/post roll: | No |
| HD/SD: | Both |
| Audio: | EBU R.128-2014 |
| File naming: | Files names must match the commercial's unique ID. |
| Clearance: | No pre-clearance required |
Content Layout
For this region a clock/slate is not required
HD File Specification
| Preferred | Accepted | |||
| Format | XDCAM 1080/50 | Apple ProRes 422HQ 1080/50 | Avid DNxHD 185x 1080/50 | |
| Container | MOV or MXF | MOV | MOV or MXF | |
| Video Codec | XDCAM 422 | Apple Quicktime ProRes 422 (HQ) | 10bit DNxHD | |
| GOP | Long GOP | - | - | |
| Profile | MPEG-2 422P@HL | HQ | 1080i DNxHD SQ 8-bit | |
| Frame Size | 1920x1080 | 1920x1080 | 1920x1080 | |
| Frame Rate | 25 FPS | 25 FPS | 25 FPS | |
| Scan Type | Interlaced, Upper/Top Field First | Interlaced, Upper/Top Field First | Interlaced, Upper/Top Field First | |
| Aspect Ratio | 16:9 | 16:9 | 16:9 | |
| Pixel Aspect Ratio | Square Pixels (1.0) | Square Pixels (1.0) | Square Pixels (1.0) | |
| Video Bit Rate | 50Mb/s CBR | - | 185Mb/s | |
| Chroma | 4:2:2 | 4:2:2 | 4:2:2 | |
| Audio Codec | Integer (Big/Little Endian) PCM | Integer (Little Endian) PCM | PCM | |
| Audio Bit Depth | 24bit | 24bit | 24bit | |
| Audio Sample Rate | 48kHz | 48kHz | 48kHz | |
| Audio Bit Rate | Uncompressed | Uncompressed | Uncompressed | |
HD Title Safety
16:9 as per EBU R.95-1
All graphics, text, and frame composition elements should be placed within the safe title area to prevent key content from being cut off.
SD File Specification
| Preferred | Accepted | |||
| Format | Apple ProRes 422HQ 625/50 | IMX50 625/50 | MPEG-2 Program Stream 625/50 | |
| Container | MOV | MOV or MXF | MPEG-2 Program Stream | |
| Video Codec | Apple Quicktime ProRes 422 (HQ) | MPEG IMX 625/50 | MPEG-2 | |
| GOP | - | - | I Frame Only | |
| Profile | HQ | - | 422P@ML | |
| Frame Size | 720x576 | 720x576 (608 inc VBI) |
720x576 (608 inc VBI) |
|
| Frame Rate | 25 FPS | 25 FPS | 25 FPS | |
| Scan Type | Interlaced, Upper/Top Field First | Interlaced, Upper/Top Field First | Interlaced, Upper/Top Field First | |
| Aspect Ratio |
16:9 |
16:9 |
16:9 |
|
| Video Bit Rate | - | - | 100Mb/s CBR | |
| Chroma | 4:2:2 | 4:2:2 | 4:2:2 | |
| Audio Codec | Integer (Little Endian) PCM | Integer (Little Endian) PCM | Integer (Little Endian) PCM | |
| Audio Bit Depth | 16/24bit | 16 bit | 16 bit | |
| Audio Sample Rate | 48kHz | 48kHz | 48kHz | |
| Audio Bit Rate | Uncompressed | Uncompressed | Uncompressed | |
SD Title Safety
16:9 as per EBU R.95-1
All graphics, text, and frame composition elements should be placed within the safe title area to prevent key content from being cut off.
Video Levels
All video signals should comply with ITU-R BT.709-5 (HD) or ITU-R BT.601-7 (SD) and video signals should not exceed the specified limits.
Video levels should not exceed 700mV, or fall below 0mv
Luminance (Y) -1% and 103%
(between -7mV and 721mV)
RGB video levels -5% and 105%
(between -35mV and 735mV)
Out of gamut tolerance
Whilst XR and the Broadcasters will reject illegal video levels they understand there may be instances where it is difficult to completely avoid, and following EBU recommendation Rec.103-2000 will allow a small tolerance, assuming that no more than 1% of the active picture is in error.
Audio Levels
The loudness level of the programme material must be in agreement with the EBU R128-2014 directive, including the following delivery specifications:
EBU R.128-2014
- Integrated Loudness** Program : -23 LUFS
- Target Level Tolerance : +/- 0.5 LU
- Maximum True Peak : -3dBTP
- Maximum Momentary : -15 LUFS
- Maximum Short Term Momentary (3 Sec) : -20 LUFS
- Loudness Range : 20 LU
**'Integrated Loudness' is the definition for the target of the 'Programme Loudness' stated in metres in conformity with EBU Tech 3341
Audio Channel Configurations
| Channel # | Audio |
| 1 | Stereo Left |
| 2 | Stereo Right |
| Channel # | Audio |
| 1 | Stereo Left (Danish) |
| 2 | Stereo Right (Danish) |
| 3 | Stereo Left (Swedish) |
| 4 | Stereo Right (Swedish) |
| 5 | Stereo Left (Norwegian) |
| 6 | Stereo Right (Norwegian) |
Please note!
The languages must be added in a specific order (as shown above).
If you are uploading a file with only two languages, you will need navigate to the audio tab and specify the languages manually. Again, they must follow the order above, for example...
Or
Subtitles
This region can only accept open/burnt in captions.
Audio Description
Audio Description isn't currently supported in this region.
Clearance
Do you need help with clearance or regulatory compliance?
XR's Campaign Services teams can assist you! Please reach out to your local team for more information, additional fees apply.
The Nordic region has no official pre-clearance process, every broadcaster has an own legal department who will check the incoming commercials to ensure they conform with the law in the respective country.
Please be aware that it's illegal to advertise alcohol in Norway.
Other Important Info
For Denmark, a Nielsen Adkode is mandatory for all spots to be aired, from February 1st, 2023. All new advertising spots must be assigned an Ad-code before they can be sent. You can obtain the Adcode here or receive it from your media agency/client depending on your internal workflows.
The unique identifier in Norway is an NC Nielsen code, this is mandatory and can be obtained from the Media Agency or AC Nielsen (+47 406 14 240 / radiospot@nielsen.com). Codes always end with N followed by a number that indicates the year. 9 for 2019 as an example: HXMSPB1501N9.
For Sweden and Iceland, an Adcode will be automatically generated during order placement,
When placing an order for Finland, you will have to generate a Spotgate Code.