XR Extreme Reach provides multiple solutions for uploading creative assets to your account.
Whether you choose to upload assets via our Media Uploader Application or through the XR platform, all files must meet the specifications in this document before they can be accepted.
File Naming
The file name should be the Ad Code with the file extension at the end
(ZYWX9876000H.mxf or ZYWX9876000H.mov).
If you’re not using Ad-ID, file names should follow these guidelines:
- File names can only contain letters and numbers. No special characters or spaces.
- HD file names must end with an “H” but cannot end with “HH”.
- In Canada, the “H” is not a requirement for HD assets.
- Keep file names to 12 characters or fewer to avoid potential rejections from TV destinations.
Ad Code Length Restrictions
- ABC and ESPN allow up to 13 characters
- NBC and FOX allow up to 15 characters
- DIRECTV allows up to 16 characters
-
CBS allows up to 20 characters
- Discovery allows up to 25 characters
File Size and Duration
- Maximum 5 GB for uploading through the XR platform directly.
- Maximum duration for the specifications listed is five minutes.
Video Configurations
Audio Configurations
Stereo and 5.1 Plus Stereo
Stereo and 5.1 Plus Stereo With Audio Description
Stereo and 5.1 Plus Stereo With Audio Description And Second Audio Program
Content Layout
5 seconds of Slate
Ad-ID must be present on the slate and must match the Ad-ID in the metadata.
Slate should include the following:
No Audio on Slate
There should be no audio in the slate or in the preceding two seconds of black before the advertisement.
Start frame
Active audio/video must start on frame 168 for 23.98 fps or frame 210 for 29.97 fps.
The first frame is counted as frame zero.
Video content must run to the last frame with no additional black.
Creative fades are accepted as long as the duration does not exceed 10 frames.
| Slate 5 seconds | Black 2 seconds | Creative 30 seconds |
| Frame 0 | 120 @ 23.98 150 @ 29.97 |
168 @ 23.98 Last frame 887 @ 23.98 = 888 total frames 210 @ 29.97 Last frame 1109 @29.97 = 1110 total frames |
Standards and Practices
Audio Levels
ATSC RP A/85 and ITU-R BS. 1770-3
Target Loudness level should be -24 LKFS +/- 2LU
-
Maximum True Peak -2dBTP
Any content that does not conform to the -24 LKFS loudness level mandate will be automatically normalized to meet the loudness requirement.
The normalization will adjust the overall audio level to meet a -24 LKFS loudness aim with no impact on the dynamic range.
-
True-Peak level should be below -2 dB TP
To avoid any potential rejections from TV and digital destinations, we recommend keeping true-peak levels below -6 dB TP.
Video Levels
ITU-R BT.601, ITU-R BT.709, and EBU R 103
Waveform Monitor Scale Levels
Black level = 0% / 0mV
White level = 100% / 700mV
RGB = 0% - 100% / 0mV - 700mV
Digital Levels
(8 Bit)
0% = Digital value of 16
100% = Digital value of 235
(10 Bit)
0% = Digital value of 64
100% = Digital value of 940
Out of Gamut - EBU recommendation Rec.103-2000 will allow a small tolerance, assuming that no more than 1% of the active picture is in error.
Signals exceeding 5% of the above levels and 1% of the image for a four second duration are considered “Out-of-Gamut” and will be rejected.
Safe Area
SMPTE ST 2046-1
The safe title area is 90% of the width and 90% of the height of the production aperture. All graphics, text, and frame composition elements should be placed within the safe title area to prevent key content from being cut off.
While 90% is the recommended safe area, all TV assets are allowed up to 93% placement without rejection. Assets with graphics, text, and composition elements outside of 93% (Safe Action Area) will be rejected.
Any questions?
Contact us at support@extremereach.com or 800.324.5672 for a more personal discussion regarding your workflow and needs.