Performance Marketing Video File Specifications

XR provides multiple solutions for uploading creative assets to your account. Whether you choose to upload spots via the Media Uploader Application or through the web-based platform, all files must meet the specifications in this document before they can be accepted.

To help ensure that your files are seen and heard exactly as you intend them to be, please review and follow the detailed specifications below.
Verifying the playout of your final digitized files locally prior to uploading to XR is imperative.

File Naming for Broadcast-Ready Files

The file name should be the Ad-ID with the file extension at the end (e.g., ZYWX9876000H.mpg or ZYWX9876000H.mov). If you’re not using Ad-ID, file names should follow these guidelines:

  • File names can only contain letters and/or numbers (special characters are not allowed).
  • HD file names must end with an “H” and the SD file name must match the HD file name with the exception of the “H” (e.g., ZYWX9876000). Note: In Canada, the “H” is not a requirement for HD content.
  • To avoid any potential rejections from TV destinations, keep file names to 12 characters or fewer for HD, and 11 for SD. See sidebar for specific restrictions.

Masters uploaded for versioning or tagging do not need to conform to these naming conventions.

Restrictions

CBS
max. 12 characters for SD or HD
ABC
max. 12 characters for SD
max. 13 characters for HD
NBC
max. 15 characters for SD and HD
FOX
max. 15 characters for SD and HD
ESPN
max. 18 characters for SD and HD
AT&T AdWorks
max. 20 characters for SD and HD
Discovery
max. 25 characters for SD and HD


Content Layout

All files must adhere to this configuration before uploading to the XR platform.

Short-form (5 minutes and under)

5 SECONDS OF SLATE

Ad-ID must be present on the slate. If you use “/H” then the same slate can be used for HD and SD.

START FRAME

The content must start on frame 210 for 29.97 fps or frame 168 for 23.976 fps. The creative content must run to the last frame of the content with no black at the tail (unless the black is part of the content). There should be no extra frames after the creative.

NO AUDIO ON SLATE

There should be no audio in the slate, however, a 2-pop at the end of the slate is acceptable as long as it does not exceed -20 dBFS.

2 SECONDS OF BLACK

There must be 2 seconds of black between the slate and the content.

Long-form (over 5 minutes)

8 SECONDS OF SLATE

Ad-ID must be present on the slate. If you use “/H” then the same slate can be used for HD and SD.

START FRAME

The content must start on frame 300 for 29.97 fps or frame 240 for 23.976 fps. The creative content must have 2 frames of black at the tail (not part of the content).

NO AUDIO ON SLATE

There should be no audio in the slate, however, a 2-pop at the end of the slate is acceptable as long as it does not exceed -20 dBFS.

2 SECONDS OF BLACK

There must be 2 seconds of black between the slate and the content.

Recommended Standards and Practices

Audio Levels

TARGET LOUDNESS LEVEL SHOULD BE -24 LKFS

Minor measurement variations up to approximately ±2 dB from this value are anticipated due to measurement uncertainty, and are acceptable.

TRUE-PEAK LEVEL SHOULD BE BELOW -2 dB TP

This provides headroom to avoid potential clipping due to downstream processing.

These specifications are in accordance with ATSC RP A/85 and measured as per ITU-R BS. 1770-3.


THE TARGET LOUDNESS LEVEL SHOULD NOT BE -22 LKFS OR -26 LKFS

In order to provide consistent audio levels, any content that does not conform to the -24 LKFS loudness level may be normalized by XR to meet the loudness requirement. This internal process will shift the average loudness to -24 LKFS with no impact to dynamic range. If the content is too far outside of these requirements or cannot be normalized correctly for any reason, XR may require a re-submission.

Video Levels

When measured on a digital scale (SDI Hardware/Internal NLE meters):
Black level = 0% / 0mV
White level = 100% / 700mV
RGB = 0% - 100% / 0mV - 700mV

With 8-bit coding:
0% = Digital value of 16
100% = Digital value of 235

These specifications are in accordance with ITU-R BT.601 and ITU-R BT.709.

Safe Title Area

The safe title area is 90% of the width and 90% of the height of the production aperture. All graphics, text and frame composition elements should be placed within the safe title area to prevent key content from being cut-off. These specifications are in accordance with SMPTE ST 2046-1.

tv-specs-01-02.jpg

Center Cut Protection

The center cut protected area is 90% of the width and 90% of the height of the 4:3 aperture. All graphics, text and frame composition elements should be placed within the center cut protected area to prevent key content from being cut-off when downconverted to SD. These specifications are in accordance with SMPTE RP 2046-2.

safe_areas2.png

safe_areas3.png

Audio Specifications

AUDIO TYPE

  MPEG PCM
Type MPEG-1 Layer 2 SMPTE 302M
Channels 2 channels 2 channels pr 8 channels


CHANNEL CONFIGURATION

  Stereo (MPEG or LPCM) 5.1 Surround plus Stereo (LPCM)
Channel 1 Stereo Left Left Front
Channel 2 Stereo Right Right Front
Channel 3   Center
Channel 4   Low Frequency Effects
Channel 5   Left Surround
Channel 6   Right Surround
Channel 7   Stereo Left
Channel 8   Stereo Right


High Definition Specifications

  MPEG (*.mpg) ProRes (*.mov) Avid (*.mov) MXF (*mxf)
Preferred
Stream Type MPEG-2 Transport Stream
(422@HL, HP@HL)
Apple ProRes 422 (HQ) Apple ProRes 422 (LT) AVID DNxHD HQ
AVID DNxHD SQ
XDCAM HD 422
Video Bit Rate 45 Mbps (constant) Default 50 Mbps
GOP Long GOP Default Long GOP
Frame rate 23.976 fps (1080p) or 29.97 fps (1080i)
or 59.94 fps (720p)
29.97 fps (1080i)
Aspect ratio 16:9 16:9
Pixel Aspect Ratio Square Square
Width/Height 1920x1080 (1080p) or 1920x1080 (1080i)
or 1280x720 (720p)
1920x1080 (1080i)
Chroma 4:2:2 4:2:2
Interlacing 1080p (progressive) or 1080i (upper/top field first)
or 720p (progressive)
1080i
(upper/top field first)
Audio Type MPEG-1 Layer 2 PCM PCM
Audio Sample Rate 48kHz 48kHz
Audio Bit Depth N/A 16 bits or 24 bits 16 bits or 24 bits
Audio Bit Rate 384 Kbps Uncompressed Uncompressed


Standard Definition Specifications

  MPEG (*.mpg)
Preferred
ProRes (*.mov) Avid (*.mov) MXF (*mxf)
Stream Type MPEG-2 Program Stream or Transport Stream
(422@ML, HP@ML or HP@HL)
Apple ProRes 422 (HQ) Apple ProRes 422 (LT) Avid Meridien Compressed XDCAM IMX 50 XDCAM IMX 35 XDCAM IMX 25
Video Bit Rate 20 Mbps (constant) Default 35 Mbps (2:1) 50, 35 or 25 Mbps
GOP Long GOP Default
Frame rate 29.97 fps 29.97 fps or 23.976 fps
29.97 fps
Aspect ratio 4:3 4:3
Pixel Aspect Ratio 9:10 (D1 Pixels) 9:10 (D1 Pixels)
Width/Height 720x512* or 720x480 720x486* or 720x480 720x512* or 720x480
Chroma 4:2:2 4:2:2
Interlacing Upper/top field first
Upper/top or lower/bottom field first or progressive (23.976 fps files must be progressive)

Upper/top field first
Audio Type MPEG-1 Layer 2 PCM
Audio Sample Rate 48kHz 48kHz
Audio Bit Depth N/A 16 bits or 24 bits
Audio Bit Rate 384 Kbps Uncompressed

*Active picture 720x480

Closed Captioning

  • When sending content with closed captions, masters must be sent with a frame rate of either 29.97 fps or 59.94 fps (23.976 fps is not currently supported).
  • For MPEG files, CEA-608 and CEA-708 data must be compliant and present if content is closed captioned (SMPTE 436M for MXF file types and QuickTime closed captioning track for MOV file types).
  • SD formats with embedded CEA-608 closed captioning data and QuickTime closed captioning track for MOV files are accepted. Line 21 captions are only accepted on 720x486 and 720x512 formats.
  • MPEG SD 720x512 with Line 21 captions must be upper/top field first.
  • QuickTime SD 720x486 with Line 21 captions must be lower/bottom field first.
  • The first caption should be “paint-on” and occur on or after the fifth frame of content or there must be a one-second delay if the first caption is “pop-on.”
  • All content intended for broadcast in Canada must contain closed captioning.
  • If content is closed captioned, it must be indicated in the metadata and should be included on the slate.
  • For long-form, sidecar SCC files are accepted with drop frame timecode and with the program starting at 01:00:00;00.

Uploads

Please notify your XR Account Manager or email the Account Management team at account-management@extremereach.com with the file name once the upload is complete or if you need to send the file via an alternate method.

ASPERA

https://transfer.extremereach.com Username: ERGuest
Password: ERgu3st!p>

FTP

ftp://ftpmpt1.extremereach.com Username: ftpupload
Password:Blast^off

 

Any questions?

Contact us at support@extremereach.com or 800.324.5672 for a more personal discussion regarding your workflow and needs.

 

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