North America Digital / Social Video Specifications

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XR Extreme Reach provides multiple solutions for uploading creative assets to your account. Whether you choose to upload assets via our Media Uploader Application or through the XR platform, all files must meet the specifications in this document before they can be accepted.

File Naming

The file name should be the Ad Code with the file extension at the end.
(ZYWX9876000H.mov or ZYWX9876000H.mp4)

  • File names can only contain letters and numbers. No special characters or spaces.
  • HD (16:9) file names should end with an “H”.
  • Keep file names to 12 characters or fewer to avoid potential rejections.

File Size

  • Maximum 5 GB for uploading through the XR platform directly.

Digital Video and Audio Configurations

  Preferred   Accepted
Format QuickTime MP4   QT / MP4
Video Codec ProRes 422 HQ H.264 / AVC   ProRes / H.264
GOP Default N/A   Default / N/A
Frame Size 1920 x 1080 1920 x 1080   1280 x 720
Frame Rate 23.98 23.98   59.94
Scan Type Progressive Progressive   Progressive
Aspect Ratio 16:9 16:9   16:9
Pixel Aspect Ratio Square Pixels (1.0) Square Pixels (1.0)   Square Pixels (1.0)
Bit Rate Default 20 Mbps   Default / 20 Mbps
Chroma 4:2:2 4:2:0   4:2:2 / 4:2:0
Audio Codec PCM AAC   PCM / AAC
Bit Depth 16 or 24 bit N/A   16 or 24 bit / N/A
Sample Rate 48 kHz 48 kHz   48 kHz
Bit Rate Default 224 Kbps   Default / 224 Kbps
Channels Stereo Stereo   Stereo
         
Alternatives
Frame rates: 24.00, 25.00, 29.97, 30.00, Progressive

 

Social Video and Audio Configurations

  Landscape Square Vertical
Format QuickTime / MP4
Video Codec ProRes 422 HQ / H.264 - AVC
Frame Size 1920 x 1080 1080 x 1080 1080 x 1350 1080 x 1920
Frame Rate 23.98 23.98 23.98 23.98
Scan Type Progressive Progressive Progressive Progressive
Aspect Ratio 16:9 1:1 4:5 9:16
Pixel Aspect Ratio Square Pixels (1.0) Square Pixels (1.0) Square Pixels (1.0) Square Pixels (1.0)
Minimum Bit Rate 8 Mbps
Audio Specs

PCM or AAC codec, 48 kHz sample rate, 16 or 24 bit, 128 Kbps (minimum)

Channels Stereo
         
Alternatives  
Frame rates: 24.00, 25.00, 29.97, 30.00, Progressive

 

Content Layout

A valid slate is not required. Only the commercial is required.
You must provide the Title and Ad-ID of the creative if XR will be uploading a non-slated asset for you.

  • Assets must be frame accurate.
  • No pre or post-roll is required, such as black, hold, or freeze.
Duration Example Timecode
30" 00:00:00:00 - 00:00:29:23
Duration of commercial
Video
(Duration should be an exact number of seconds)
Audio
(Duration should be an exact number of seconds)
Duration of audio

If providing an asset with the slate, it must adhere to the layout for TV specifications.


Standards and Practices

Audio Levels
ATSC RP A/85 and ITU-R BS. 1770-3

Target Loudness level should be -24 LKFS +/- 2LU
Maximum True Peak -2dBTP
Any content that does not conform to the -24 LKFS loudness level mandate will be automatically normalized to meet the loudness requirement.
The normalization will adjust the overall audio level to meet a -24 LKFS loudness aim with no impact on the dynamic range.

True-Peak level should be below -2 dB TP
To avoid any potential rejections from digital destinations, we recommend keeping true-peak levels below -6 dB TP.

Safe Area

SMPTE ST 2046-1

90% is the specified title-safe area for a linear feed; XR recommends maintaining within 93% for all pertinent content in your digital video to contend with various landscapes and devices. Digital assets will be allowed up to 100% for creative placement without rejection by ER.

 More information on Digital Video and Ad Serving

Any questions?

Contact us at support@extremereach.com or 800.324.5672 for a more personal discussion regarding your workflow and needs.

 

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