As part of XR’s omnichannel approach, you can seamlessly serve display ads along with video, CTV, and audio—all from one platform.
File Naming
It is preferred but not required that the file name is the same as the Ad Code. If the Ad Code and File Name do not match, a pop up will appear asking the uploader to confirm this is ok.
(Ex: Ad Code = ABCD1234, File Name = ABCD1234.jpg or Ad Code = ABCD1234, File Name = DEFG4321.jpg).
- File names can only contain letters and numbers. No special characters or spaces.
- Keep file names to 12 characters or fewer to avoid potential rejections.
Banner Configurations
| Display Ads | Display Static/ Animated | Display with Video |
| Formats | JPG, PNG, GIF (static/animated); HTML5 | JPG, PNG, GIF and .mp4 (preferred) |
| Display Size/ Animation | IAB Standard/Flex Sizes / Max 30s animation | IAB Standard/Flex Sizes |
| Max Size | Preferred ≤150 KB, supports up to 300 KB -Rich Media / Streaming supports heavier creatives with polite video load. XR recommends meeting IAB guidelines based on ad size to best meet publishers’ ad specs. | |
| Additional Recommendations | Follow industry accepted standards for user interactions with video and audio. Ads must contain a clearly labelled “close” button. Ads should have a border or high-contrast background that allows users to clearly identify an ad from page content. | |
If customers need XR to help create assets, see additional specifications below:
| Ad Element | Deliverable |
| Logos/ Icons/ Videos | Vector (scales without distortion) .psd | .png | .eps | .ai | .svg |
| Images/ Photography | Hi resolution (preferred) .jpeg |
| Videos | 720p (preferred) .mp4 |
| Copy/ Text Element | Word doc (or similar) .doc Font(s) .ttf |
| Timing | Should be provided 2-4 weeks before campaign launch |
Popular IAB Banner Sizes
|
300×250 Medium Rectangle |
728×90/970x90 Leaderboard/Super |
970×250 Billboard |
|
300×600 Vertical ad |
160×600 Skyscraper |
120×600 Narrow skyscraper |
|
300×50/320x50 Mobile banner |
120x20 Mobile small banner |
168×28 Mobile medium banner |
Social Display Specifications
Any Questions?
Contact us at support@extremereach.com or 800.324.5672 for a more personal discussion regarding your workflow and needs.