File Naming
The file name should be the Ad Code with the file extension at the end.
(ZYWX9876000H.mov or ZYWX9876000H.mp4)
- File names can only contain letters and numbers. No special characters or spaces.
- HD (16:9) file names should end with an “H”.
-
Keep file names to 12 characters or fewer to avoid potential rejections.
File Size
- Maximum 5 GB for uploading through the XR platform directly.
Digital Video and Audio Configurations
| Preferred | Accepted | |||
| Format | QuickTime | MP4 | QT / MP4 | |
| Video Codec | ProRes 422 HQ | H.264 / AVC | ProRes / H.264 | |
| GOP | Default | N/A | Default / N/A | |
| Frame Size | 1920 x 1080 | 1920 x 1080 | 1280 x 720 | |
| Frame Rate | 23.98 | 23.98 | 59.94 | |
| Scan Type | Progressive | Progressive | Progressive | |
| Aspect Ratio | 16:9 | 16:9 | 16:9 | |
| Pixel Aspect Ratio | Square Pixels (1.0) | Square Pixels (1.0) | Square Pixels (1.0) | |
| Bit Rate | Default | 20 Mbps | Default / 20 Mbps | |
| Chroma | 4:2:2 | 4:2:0 | 4:2:2 / 4:2:0 | |
| Audio Codec | PCM | AAC | PCM / AAC | |
| Bit Depth | 16 or 24 bit | N/A | 16 or 24 bit / N/A | |
| Sample Rate | 48 kHz | 48 kHz | 48 kHz | |
| Bit Rate | Default | 224 Kbps | Default / 224 Kbps | |
| Channels | Stereo | Stereo | Stereo | |
| Alternatives | ||||
|
Frame rates: 24.00, 25.00, 29.97, 30.00, Progressive | ||||
Social Video and Audio Configurations
| Landscape | Square | Vertical | ||
| Format | QuickTime / MP4 | |||
| Video Codec | ProRes 422 HQ / H.264 - AVC | |||
| Frame Size | 1920 x 1080 | 1080 x 1080 | 1080 x 1350 | 1080 x 1920 |
| Frame Rate | 23.98 | 23.98 | 23.98 | 23.98 |
| Scan Type | Progressive | Progressive | Progressive | Progressive |
| Aspect Ratio | 16:9 | 1:1 | 4:5 | 9:16 |
| Pixel Aspect Ratio | Square Pixels (1.0) | Square Pixels (1.0) | Square Pixels (1.0) | Square Pixels (1.0) |
| Minimum Bit Rate | 8 Mbps | |||
| Audio Specs | PCM or AAC codec, 48 kHz sample rate, 16 or 24 bit, 128 Kbps (minimum) | |||
| Channels | Stereo | |||
| Alternatives | ||||
| Frame rates: 24.00, 25.00, 29.97, 30.00, Progressive | ||||
Content Layout
A valid slate is not required. Only the commercial is required.
You must provide the Title and Ad-ID of the creative if XR will be uploading a non-slated asset for you.
- Assets must be frame accurate.
- No pre or post-roll is required, such as black, hold, or freeze.
| Duration | Example Timecode |
| 30" | 00:00:00:00 - 00:00:29:23 |
| Duration of commercial | |||
|
Video (Duration should be an exact number of seconds) | |||
|
Audio (Duration should be an exact number of seconds) | |||
| Duration of audio |
If providing an asset with the slate, it must adhere to the layout for TV specifications.
Standards and Practices
Audio Levels
ATSC RP A/85 and ITU-R BS. 1770-3
Target Loudness level should be -24 LKFS +/- 2LU
Maximum True Peak -2dBTP
Any content that does not conform to the -24 LKFS loudness level mandate will be automatically normalized to meet the loudness requirement.
The normalization will adjust the overall audio level to meet a -24 LKFS loudness aim with no impact on the dynamic range.
True-Peak level should be below -2 dB TP
To avoid any potential rejections from digital destinations, we recommend keeping true-peak levels below -6 dB TP.
Safe Area
SMPTE ST 2046-1
90% is the specified title-safe area for a linear feed; XR recommends maintaining within 93% for all pertinent content in your digital video to contend with various landscapes and devices.
Digital assets will be allowed up to 100% for creative placement without rejection by XR.
More information on Digital Video and Ad Serving
Any questions?
Contact us at support@extremereach.com or 800.324.5672 for a more personal discussion regarding your workflow and needs.