Regions Covered

✔ All Pan Regional Latin America
✔ Argentina*
✔ Bolivia
✔ Caribbean
✔ Chile
✔ Colombia
✔ Costa Rica
✔ Dominican Republic
✔ Ecuador
✔ El Salvador
✔ Guatemala
✔ Honduras
✔ Mexico
✔ Nicaragua
✔ Panama
✔ Paraguay*
✔ Peru
✔ Venezuela
✔ Uruguay*

*PAL

Note: Argentina, Paraguay, and Uruguay require PAL format (some exceptions may apply).

To maintain a consistently high quality product, XR requires all material to be supplied to the following specifications:

Requirements at a glance

Unique identifier(s):

The ISCI/ADID cannot be longer than 18 characters in length (Argentina . Only dashes (-) and underscores (_) are allowed as special characters. To differentiate between HD and SD spots, the HD ID should always end in “H”. SD spots should have no “H” at the end.

Pre/post roll: Yes
HD/SD: Both
Audio: Max Peak -12dBFS
Clearance: Requirements vary, please get in touch for more information. 

Content Layout

LATAM content layout.png


Clock/Slate

For this region, a valid clock/slate is mandatory and should include the following information:

XR LatAm HD Clock Black.png

Important!

Slate must be mute, if there is any audio it will fail QC

For spots in Portuguese, please see Brazil (Pan Regional Only) 

HD File Specification

  NTSC PAL
Format Apple ProRes 422HQ 1080/50 Apple ProRes 422HQ 1080/50
Container MOV MOV
Video Codec Apple Quicktime ProRes 422 (HQ) Apple Quicktime ProRes 422 (HQ)
GOP - -
Profile HQ HQ
Frame Size 1920x1080 1920x1080
Frame Rate 29.97 FPS 25 FPS
Scan Type Interlaced, Upper/Top Field First OR Progressive Interlaced, Upper/Top Field First OR Progressive
Aspect Ratio 16:9 16:9
Pixel Aspect Ratio Square Pixels (1.0) Square Pixels (1.0)
Video Bit Rate - -
Chroma 4:2:2 4:2:2
Audio Codec Integer (Little Endian) PCM Integer (Little Endian) PCM
Audio Bit Depth 24bit 24bit
Audio Sample Rate 48kHz 48kHz
Audio Bit Rate Uncompressed Uncompressed

HD Title Safety

16:9 (80% width & height)

All graphics, text, and frame composition elements should be placed within the safe title area to prevent key content from being cut off.

Regional requirements

Ecuador requires HD material to be within 4:3 Title Safe.

For Mexico, please ensure that all descending letters remain within the title safe margins; do not use the margin as a baseline.


SD File Specification

  NTSC PAL
Format Apple ProRes Apple ProRes
Container MOV MOV
Video Codec Apple Quicktime ProRes 422 (HQ) Apple Quicktime ProRes 422 (HQ)
GOP - -
Profile HQ HQ
Frame Size 720x486 720x576
Frame Rate 29.97 FPS 25 FPS
Scan Type Interlaced, Lower/Bottom Field First OR Progressive Interlaced, Upper/Top Field First OR Progressive
Aspect Ratio 4:3 4:3
Video Bit Rate - -
Chroma 4:2:2 4:2:2
Audio Codec Integer (Little Endian) PCM Integer (Little Endian) PCM
Audio Bit Depth 16/24bit 16/24bit
Audio Sample Rate 48kHz 48kHz
Audio Bit Rate Uncompressed Uncompressed

Downscaling from HD

XR can create SD versions using supplied HD files, additional fees may apply.


SD Title Safety

4:3

All graphics, text, and frame composition elements should be placed within the safe title area to prevent key content from being cut off.


Video Levels

All video signals should comply with ITU-R BT.709-5 (HD) or ITU-R BT.601-7 (SD) and video signals should not exceed the specified limits.

Video levels should not exceed 700mV, or fall below 0mv

Luminance (Y) -1% and 103%
(between -7mV and 721mV)
RGB video levels -5% and 105%
(between -35mV and 735mV)

Out of gamut tolerance

Whilst XR and the Broadcasters will reject illegal video levels they understand there may be instances where it is difficult to completely avoid, and following EBU recommendation Rec.103-2000 will allow a small tolerance, assuming that no more than 1% of the active picture is in error.


Audio Levels

Max Peak -12dBFS

  • Permitted Maximum Level : -12dBFS
  • Alignment Level : 1kHz@ -20dBFS

Audio Channel Configurations

Stereo
Channel # Audio
1 Stereo Left
2 Stereo Right

Captions/Subtitles

This region can only accept burnt in captions/subtitles.


Audio Description

Audio Description isn't currently supported in this region.


Clearance

Clearance requirements vary from region to region, please get in touch for more details.

Do you need help with clearance or regulatory compliance?

XR's Campaign Services teams can assist you! Please reach out to your local team for more information, additional fees apply.


Other Important Information

All Local LatAm Cable

The following disclaimer needs to be added for all sends to Local LatAm Cable destinations:

PAUTA PUBLICITARIA VALIDA PARA (Insert relevant country here)

Font Type: Any legible easy to read font / Size: 2% of the screen height / Duration: 3 sec


Argentina

  • Files must be registered with ENACOM. The registration number is no longer required to be included on the slate.
  • Broadcasters can accepts all durations as long as the exact duration is specified on the slate. Some broadcasters might round up the duration on their end.
  • Clock ID can exceed 18 characters.

Brazil (Pan Regional Only)

As per ANCINE requirements, the following information is mandatory for the slate, and must be completed in Portuguese. Additionally, it is the responsibility of the client or agency to specify on the slate whether the material is captioned.

• Titulo Original
• Titulo Versão (if applicable)
• Versão (if original, please identify as such)
• Número total de versões
• Produto
• Anunciante
• Duração
• Agência Brasileira
• Tipo
• Segmento de Mercado
• CRT
• Produtora Brasileira
• CNPJ da Produtora Brasileira
• Ano de Produção
• Data de Registro
• Direção
• ID
• Closed Captions* (if applicable)


Chile

A Megatime Code is required for delivery to Chile and should be added to your order. The code is obtained from your Media Agency and typically consists of 6 digits.

Some broadcasters will accept commercials with additional frames, e.g. 00:00:59:12. XR cannot guarantee that all broadcasters will accept non exact duration.


Colombia

Clearance is required for RCN, Caracol, and NTN24 by submitting materials and respective documents to the privately-run clearance body, Consorcio. XR can assist creating the file to spec and uploading to Consorcio, but we will need the slate and filename provided by the local agency submitting paperwork and payment, as it all must match. The approval number is not required on the slate.

Please reach out for additional information on Consorcio Specs for Alto Contraste, Sobreimposiciones, Congelados & Descongelados spots.


Ecuador

At least 80% of the ad must have been produced locally.


Mexico

Under COFEPRIS (Comision Federal para la protección contra Riesgos Sanitarios – Federal Commission for Sanitary Risk Protection), health disclaimers are required for any product directly affecting health. For example: medication, alcoholic beverages, food items, beauty and home cleaning products.

Font: Helvetica, Font Size: 18. Display on screen for 3 seconds minimum.

Please refer to the Mexican government website for more info.


Panama

Local versioning and registration is required, this must be done by a local agency.


Venezuela

The Registro Informacion Fiscal, RIF, needs to be added to the beginning of the TVC:
In total, 12 characters long. The first character is E, I, J, or V, followed by a hyphen (-), eight digits, hyphen (-), another digit, for example: V-12345678-0.

Font Type: Any legible easy to read font / Size: 2% of the screen height / Duration: 3 sec


General Disclaimer Recommendations

  • Scrolling disclaimers are discouraged.
  • Disclaimers should be visible for 3 seconds for the first line, plus 1 second for each additional line.
  • Font Type: Any legible easy to read font / Font Size: 2% of the screen height / Duration: 3 sec.+
  • Agencies are responsible for any necessary disclaimers (legal, health, or regional restriction/exclusion). XR does not QC content, only technical requirements.

Ready to go?

Reach out to your local Delivery Team for the next steps

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