Regions Covered

✔ Brazil

To maintain a consistently high quality product, XR requires all material to be supplied to the following specifications:

Requirements at a glance

Unique identifier(s):

A Clock Number is created automatically by the platform during order placement, it will conform to this format:


  • AAAA: Advertiser
  • BBB: Brand
  • PPP: Product
  • 000: Duration in seconds
  • 000: Version
Pre/post roll required: Yes
Audio: R128
File naming Files must be named as per the Clock Number on your order. Any resupplies must contain V1, V2, etc at the end of filename.
Clearance: Managed locally

Content Layout


A clock/slate is mandatory for this region, it should display the following information:

Displaying XR Brazil HD Clock 29-97.00_00_00_29.Still001.png

Please note!

Do not use an animated slate.

If original version, please identify as such.

The presence of Closed Captions, Audio Description and Libras (sign language) must be noted.

File Specification

Format Apple ProRes 422HQ 1080i XDCAM 422HQ 1080i60
Container MOV MXF
Video Codec Apple Quicktime ProRes 422 (HQ) XDCAM HD 422 HQ 1080i60
GOP - -
Profile 422 HQ 4:2:2@High
Frame Size 1920x1080 1920x1080
Frame Rate 29.97 FPS 29.97 FPS
Scan Type Interlaced, Upper/Top Field First Interlaced, Upper/Top Field First
Aspect Ratio 16:9 16:9
Pixel Aspect Ratio Square Pixels (1.0) Square Pixels (1.0)
Video Bit Rate - 50Mb/s CBR
Chroma 4:2:2 4:2:2
Audio Codec Integer (Little Endian) PCM Integer (Little Endian) PCM
Audio Bit Depth 24bit 24bit
Audio Sample Rate 48kHz 48kHz
Audio Bit Rate Uncompressed Uncompressed
Sample Files 2 channels

2 channels

4 channels (Stereo LR + AD)

Video Levels

All video signals should comply with ITU-R BT.709-5 and video signals should not exceed the specified limits.

Video levels should not exceed 700mV, or fall below 0mv

Luminance (Y) -1% and 103%
(between -7mV and 721mV)
RGB video levels -5% and 105%
(between -35mV and 735mV)

Out of gamut tolerance

Whilst XR and the Broadcasters will reject illegal video levels they understand there may be instances where it is difficult to completely avoid, and following EBU recommendation Rec.103-2000 will allow a small tolerance, assuming that no more than 1% of the active picture is in error.

Title Safety

EBU R.95-1

All graphics, text, and frame composition elements should be placed within the safe title area (90%) to prevent key content from being cut off.


Audio Levels

The loudness level of the programme material must be in agreement with the EBU R128-2014 directive, including the following delivery specifications:

EBU R.128-2014

• Integrated Loudness Program : between -23LUFS and -24 LUFS
• Maximum True Peak : -3dBTP
• Maximum Momentary : No Limitations
• Loudness Range : 8 LUs

Audio Channel Configurations

Channel # Audio
1 Stereo or Dual Mono Left
2 Stereo or Dual Mono Right

Mute Billboards/Vinhetas de Patrocínio 

Vinhetas de Patrocínio must contain 2 audio channels, even if they are mute. 

Stereo with Audio Description 
Channel # Audio
1 Stereo Left
2 Stereo Right
3 AD Narration (mono)
4 AD Narration (mono)

Subtitles/Closed Captions

If you're supplying your own Closed Captions, please follow the above file specification with EIA-608/EIA-708 embedded to the file.

If you require Closed Captions to be added by XR*, please follow the above specifications and provide the script for the CC production and insertion. This service adds one hour to the standard Service Level Agreement.

*Additional fees apply

Audio Description

Audio Description (AD) makes content more accessible to individuals who are blind or visually impaired.

Please refer to Audio Channel Configurations for the correct channel layout.

If you require Audio Description to be added by XR*, please provide a low res file so we can create the script for your approval before creating the AD. This service adds 48 hours to the standard SLA.
*Additional fees apply

Sign Language (Libras)

Sign Language makes content more accessible to individuals who are deaf.

Add the layer on video on the left or right bottom of the screen

If you require Sign Language to be added by XR*, please send the low res file so we can create the interpreter recording for approval. This service adds 72 hours to the standard SLA.
*Extra cost will be applied according to the local price list.


The clearance process has to be manged locally between a Brazilian production house and ANCINE, the Brazilian Film Agency.

Ready to go?

Reach out to your local Delivery Team for the next steps

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