We're excited to introduce two new capabilities that give you more flexibility and better rights visibility. From generating tracking pixels without uploading media, to catching rights compliance issues before tags go out— these updates are designed to help you work smarter and stay informed.
Tracking Only Tags
Use Extreme Reach's trusted impression and click tracking without uploading media. XR generates 1×1 impression pixels and click tracking URLs that can be provided to publishers for site-served ads or provided to external ad servers to be included in VAST tags — while still giving you full access to XR analytics.
To see a walkthrough, view our interactive demo
Highlights:
- No media upload or transcoding required — just generate tracking pixels.
- Supports video, audio, and display placements.
- Set up using existing digital workflows — no new process to learn.
How to get started:
- Create or open a Media Plan
- Set up a placement and check the Tracking Only checkbox
- Create a Tracking Only placeholder creative on the Creatives tab
- Assign the creative to your Tracking Only placements
- Traffic the media plan and get your tags
Asset Rights Precheck
The Asset Rights Precheck surfaces rights compliance status directly in your Media Plan workflow so you can catch issues before tags are delivered — not after.
Highlights:
- View creative rights status on the Media Plan summary tab for both digital and social campaigns
- See at a glance whether assets have missing or expired usage rights
- Access usage rights reports directly from the summary page
How to access:
- Open a Media Plan with creative assets
- Navigate to the Summary tab
- Expand the Creatives section to view rights status
Additional pre-checks will be in Q3 2026.