The Targeting Tab has been redesigned to make campaign targeting faster and easier to manage. Along with a cleaner interface, we're introducing two new custom targeting capabilities — Weather and Sports — so you can deliver more relevant ads to your audience.
To see a walkthrough, view our interactive demo
Highlights:
- A Redesigned Targeting Experience — We've completely refreshed the Targeting Tab in the XR platform, making it easier than ever for Ad Ops teams to set up and manage targeting across placements, ad units, and DCO creatives.
- New Weather & Sports Targeting — Reach the right audience at the right moment with powerful new targeting options.
- All Your Targeting, One Place — DCO targeting configuration has moved from Design Lab into the XR platform, bringing all targeting logic — standard, geo, key-value, weather, and sports — together in one streamlined workflow.
Targeting Available:
- Standard Targeting — OS, browser, device, platform, and time-of-day rules
- Geo Targeting — Target by country, state, DMA, or zip/postal code
- Custom Targeting — Weather, sports, and key-value targeting (Available Upgrade: Contact XR Activation)
How to Set Up Targeting:
- Open or create a Media Plan
- Navigate to the Targeting Tab (located between Advanced Options and Contacts)
- Select a placement or ad unit to configure
- Choose your targeting categories and define your rules:
- Add standard, geo, or advanced targeting as needed
- For Weather or Sports, select the relevant conditions or dimensions
- Review your configuration on the Summary Tab, which shows all targeting applied across ad units on the media plan
- Traffic your media plan — targeting rules are applied automatically at ad serving time
Other ways to apply targeting:
- Excel Import — Import targeting configurations in bulk via the media plan import workflow
- DCO Data Feed – Automatically set DCO Creative targeting via a Data Feed
- Public API — Full API coverage for targeting is coming soon
How Targeting Rules Work
- Across categories — Rules use AND logic (e.g., Geo AND Device must both match)
- Within a category — Rules use OR logic (e.g., Geo: US OR CA)
- Ad unit vs. placement — Ad units inherit targeting from their parent placement. If an ad unit has its own rule for a category, it overrides the placement for that category; non-conflicting categories merge
- Fallback — You can designate a fallback creative that serves when no targeting rules match, ensuring an ad is always delivered