New API activates programmatic campaigns directly from the XR platform.
Faster campaign activation, real-time tag delivery and access to Amazon DSP’s expansive network — including Amazon.com and Prime — as well as top-tier publisher partners like Roku, Discovery, Paramount, Vizio and more.
Integration Features
• Reduce manual processes for faster campaign setup and execution
• Sync campaign information instantly (e.g., line items, flight dates, and tracking updates)
• Automatic tag delivery to Amazon DSP
Key Benefits
• Streamlined campaign launches and minimized trafficking errors through automation
• Access to Amazon DSP’s 275M+ monthly ad-supported viewers and robust first-party data for more strategic audience targeting
• Centralized ad serving across CTV and digital to maximize efficiency