XR’s integration with the Nielsen Tagging API ensures our client’s ads are properly tagged with the Nielsen pixel to enable Nielsen One audience measurement
Launch Faster, Eliminate Manual Steps
Provides one place for XR clients to set up campaigns with a Nielsen tagged pixel
Eliminates manual steps by allowing XR clients to select “Nielsen” within the XR Campaign Setup, automatically applying the pixel to a campaign
*Important: Campaign setup must be initiated from the XR platform.
Improved Data Accuracy
- Reduces pixel errors that can result in lost data or the need for campaign credits
- Delivers faster campaign launch timelines, which is critical for performance-minded video advertisers.