XR has enhanced its partnership with AD-ID to deliver a simplified, automated solution for managing AD-ID codes. Users can now generate unique AD-ID codes and update all required metadata directly within the XR platform.
Streamline AD-ID management with XR
This powerful integration eliminates manual entry, reduces trafficking errors, and ensures asset-level metadata accuracy across creative and delivery workflows. It’s a smarter, faster way to sync AD-ID codes with your XR campaigns.
Why it matters:
Using AD-ID codes ensures every creative asset is uniquely identified and tracked throughout the campaign lifecycle. This helps eliminate duplication, supports accurate rights management, and improves reporting across all media platforms.
Important compliance note:
Whether a company is a signatory or not, any commercial produced under the SAG-AFTRA collective bargaining agreement must use AD-ID. This requirement applies regardless of direct signatory status—many non-signatory brands produce union commercials through third-party signatories or must use AD-ID due to the involvement of union talent. (Guidance provided by the ANA-4A’s Joint Policy Committee)
What is included in the integration?
- Seamless workflow: One XR login to generate codes and update metadata.
- Direct AD-ID sync: Automatically sync AD-ID metadata in the XR platform.
- Instant availability: New codes are immediately available for upload/order.
- Centralized management: Configure codes by advertiser, brand, or product.
- Easy setup: XR Support handles the integration; no implementation fees.
How to get started
To enable the improved AD-ID Integration for your account, follow the steps below:
1 - Download the setup form
2 - Complete the Required Fields
- You’ll need the specific details of the AD-ID platform.
- An XR Account Manager can assist with the XR Customer Input information.
From AD-ID Platform - To be completed and provided by the user/client
Please gather the following information from your AD-ID account:
From XR Platform - Completed by the XR Team
Your XR Account Manager will populate these fields on your behalf:
3 – Submit your request
- Send the completed form via email to:
support@extremereach.com - Include your Account Manager's team group as well.
- Subject line: AD-ID Integration Setup Request – [Customer Name]
- Attachments: Completed Excel form and any additional notes.