India Broadcast Specifications and Requirements

Regions Covered

✔ India

✔ Bangladesh

✔ Nepal

To maintain a consistently high quality product, XR requires all material to be supplied to the following specifications:

Requirements at a glance

Unique identifier(s):

Preferred format is ADV-Brand-Dur-Lang-HD

Language must be specified e.g eng for English, Hin for Hindi etc

All HD assets must be suffixed with -HD

Pre/post roll required: Optional
HD/SD: HD or SD depending on broadcaster requirements
Audio: Max Peak -10dBFS
Clearance: Only for Doordarshan, clearance is handled locally. 

Content Layout

Files with a clock/slate are accepted but TVC only is preferred

TVC only general.png

Example Timecode for 30 second ad: 00:00:00:00 - 00:00:29:24


Clock/Slate (optional)

If a clock/slate is supplied it should display the following information:

XR India HD Clock Black.png

Clock must be mute

If there is any audio it will fail QC


HD File Specification

Format Apple ProRes 422HQ 1080/50
Container MOV
Video Codec Apple Quicktime ProRes 422 (HQ)
GOP -
Profile HQ
Frame Size 1920x1080
Frame Rate 25 FPS
Scan Type Interlaced, Upper/Top Field First
Aspect Ratio 16:9
Pixel Aspect Ratio Square Pixels (1.0)
Video Bit Rate -
Chroma 4:2:2
Audio Codec Integer (Little Endian) PCM
Audio Bit Depth 24bit
Audio Sample Rate 48kHz
Audio Bit Rate Uncompressed

HD Title Safety

16:9 as per EBU R.95-1

All graphics, text, and frame composition elements should be placed within the safe title area to prevent key content from being cut off.

safe_areas2.png


SD File Specification

Format Apple ProRes 422HQ 625/50
Container MOV
Video Codec Apple Quicktime ProRes 422 (HQ)
GOP -
Profile HQ
Frame Size 720x576
Frame Rate 25 FPS
Scan Type Interlaced, Upper/Top Field First
Aspect Ratio 4:3
Pixel Aspect Ratio 1.0940
Video Bit Rate -
Chroma 4:2:2
Audio Codec Integer (Little Endian) PCM
Audio Bit Depth 24bit
Audio Sample Rate 48kHz
Audio Bit Rate Uncompressed

SD Title Safety

4:3

All graphics, text, and frame composition elements should be placed within the safe title area to prevent key content from being cut off.


Video Levels

All Video Signals Should Comply With ITU-R BT.709-5 And Video Signals Should Not Exceed The Specified Limits

Video Levels Should Not Exceed 700mV, Or Fall Below 0mV


Audio Levels

Max Peak -10dBFS
• Permitted Maximum Level : -10dBFS
• Alignment Level : 1kHz@ -18dBFS


Audio Channel Configurations

Stereo
Channel # Audio
1 Stereo Left
2 Stereo Right

Subtitles

This region can only accept open/burnt in captions.


Audio Description

Audio Description isn't currently supported in this region.


Clearance

Clearance is only required by state-owned broadcaster, Doordarshan. This handled locally between the broadcaster and the media agency.


Other Important Info

Effective from 18th June 2024, all advertisers and advertising agencies are now required to submit a Self-Declaration Certificate (SDC) before publishing or broadcasting any new print, digital, TV, or radio advertisement. Advertisers must certify that their advertisements do not contain misleading claims and comply with all relevant regulatory guidelines, including those stipulated in Rule 7 of the Cable Television Networks Rules, 1994, and the Norms of Journalistic Conduct of the Press Council of India.

For TV and Radio advertisements visit: https://new.broadcastseva.gov.in/digigov-portal-web-app/ 
For Print and Digital/Internet advertisements visit: https://cbcindia.gov.in/cbc/advt-login

All advertisements submitted for broadcast prior to 18th June, can continue to run without any issues.


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