XR is now certified for video ad serving with Walmart Connect’s DSP!
The Walmart Connect DSP is a programmatic ad platform that allows brands and agencies to buy off-site digital ad inventory using Walmart’s first-party shopper data. XR clients, whether self-serve or managed, will be able to leverage Walmart Connect's DSP inventory as part of their XR video ad serving campaign. Simply add Walmart Connect DSP as the destination in your XR campaign and receive campaign reporting via the XR platform.
For more information on activating Walmart DSP for your campaign, contact your Digital Activation Representative or email cs_digital@extremereach.com
Additional information on Walmart Connect can be found here:
Offsite Media : Walmart Connect