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XR News & Highlights, Q1 2024 KEY HIGHLIGHTS Accessibility for All Supporting the creative economy with inclusive content is incredibly important to XR’s mission. That’s why we are committed to delivering solutions that unite accessibility with advertising for all media platforms. As Global Accessibility Awareness Day approaches next month, we invite you to participate in a quick 3-question survey about your accessibility capabilities. Take the Survey XR's Super Bowl Inclusivity Scorecard For more than a decade, XR has continued to play a critical role in the Big Game, supporting many stages of the creative lifecycle, from managing talent and rights, to clearance, quality control, traffic, and ad delivery. This year, XR’s AI-driven platform measured the inclusivity of in-game ads and provided benchmarks comparing them to the wider industry. View the Insights
Sunsetting VPAID The Interactive Advertising Bureau (IAB) stopped their support of VPAID (Video Player Ad Interface Definition) in 2017. XR is following their lead and will no longer support or provide VPAID tags. All viewability and measurability metrics are now collected via OMID (Open Measurement Interface Definition) and OMSDK (Open Measurement Software Development Kit). This change will not impact any publishers. JOIN US AT NAB At NAB? Hang with us! Fred Cunha, VP, Connectivity and Jaime Polster, Connectivity Director, are at the show until Wednesday. Let's connect. REMINDERS DigOps + Video Network = Connectivity NA The former Digital Operations (DigOps) and Video Network teams in North America have merged into one Connectivity NA team to handle TV, radio, ad serving, and API integrations (connectivity.na@extremereach. Need help? Easily access quick, helpful walk-throughs on a variety of subjects via the Help Center or by using the Help button, located in the bottom right corner of the platform. Updating XR platform users? Check your account to make sure your users are up to date
If you have new specs, please share them with us at connectivity.na@extremereach. Email tip When emailing your XR Rep, cc connectivity.na@extremereach. Thank you, The Connectivity NA Team TEAM SPOTLIGHT
In February, Fred Cunha, VP, Connectivity at XR Extreme Reach, was on-site with CBS the week leading up to Super Bowl LVIII, ensuring the TV ads seen by millions, aired perfectly. Now in his 28th year with XR, Fred manages the Connectivity team in North America, working closely with broadcasters and publishers to ensure that creative effectively and efficiently reaches their audiences, in any format and device. |
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XR News & Highlights, Q1 2024 (Publisher Edition)
Updated