XR News & Highlights, Q1 2024
In January, we announced our rebrand to XR Extreme Reach. Get a quick look at the new XR – where content, media and intelligence come together in a single platform to make creative the new KPI.
KEY HIGHLIGHTS
XR's Super Bowl Inclusivity Scorecard
For more than a decade, XR has continued to play a critical role in the Big Game, supporting many stages of the creative lifecycle, from managing talent and rights, to clearance, quality control, traffic, and ad delivery. This year, XR’s AI-driven platform measured the inclusivity of in-game ads and provided benchmarks comparing them to the wider industry.
WHAT'S NEW
We’re Certified with Amazon!
XR is officially certified for 3rd party video ad serving with Amazon for Streaming TV and Online Video in the US, UK, and Europe. With this certification, XR has expanded its coverage significantly, ensuring that our customers can reach audiences at scale, on any screen and across the largest global markets. Ask your Account Manager how to get started.
Deeper Visibility into Google Ads Data Hub (ADH)
We’ve expanded our metrics to better align ADH and XR data and reporting, and give customers more insight into the YouTube traffic on their campaigns.
Reporting enhancements include:
- Viewability metrics
- Hourly reporting for better time zone support
- Breakdown by platform type e.g., Desktop, CTV, mobile web (previously all ADH data was listed as one platform/device). To view, simply add the 'Source' metric to your platform delivery reporting. Currently, XR includes the tablet platform as part of ADH reporting. However, starting April 17th tablet traffic will be reported in mobile web or mobile app platforms.
Fast, Seamless Access to Campaign Metrics
New insights include:
- Reach (unique cookies)
- Frequency
- Geo (country, state/ region, DMA)
Sunsetting VPAID
The Interactive Advertising Bureau (IAB) stopped their support of VPAID (Video Player Ad Interface Definition) in 2017. XR is following their lead and will no longer support or provide VPAID tags. All viewability and measurability metrics are now collected via OMID (Open Measurement Interface Definition) and OMSDK (Open Measurement Software Development Kit). This change will not impact any publishers.
REMINDERS
Need help?
Easily access quick, helpful walk-throughs on a variety of subjects via the Help Center or by using the Help button, located in the bottom right corner of the platform.
For publisher certifications or discrepancies in North America, reach out to connectivity.na@extremereach.com.
We also have 24/7 global support that can be reached at support@extremereach.com.
Updating XR platform users?
Ensure platform users are up to date
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Go to Administration > Users
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Email tip
When emailing your Account Manager, also cc the team at cs_digital@extremereach.com. If you need assistance outside of business hours (9 am-9 pm, eastern), please include your Account Manager and support@extremereach.com
Thank you,
The Digital Account Management Team
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